In 2016 SPORTS MARKETING SURVEYS INC. worked with the Golf Foundation to undertake a comprehensive study on junior retention. A key finding of the research was that juniors and parents wanted to see more varied events and competitions and that juniors wanted opportunities to play less than 18 holes. A junior tour of other clubs…
Using our social listening tool SMS INC. RADAR, SPORTS MARKETING SURVEYS INC. analyses the week’s sporting news. The software allows SMS INC. to identify the week’s winners and losers, whether they be people, competitions, venues, brands or products. This week, SMS INC. RADAR analysed the winners and losers in the final week of World Cup…
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