15th February 2021

Strong fourth quarter contributes to annual increase in US tennis racquet and ball shipments

TennisBy Ed 15th February 2021

A fourth quarter sales surge offset the coronavirus damage and resulted in overall annual increases in US tennis racquet and ball sales in 2020. In total, across the whole of 2020, racquets enjoyed a 21% boost in shipment units compared to 2019, while balls achieved single digit growth. This is despite the pandemic, which…

The Advocacy Value of Market Data

CyclingBy Ed 15th February 2021

Sports Marketing Surveys’ Marc Anderman explores the advocacy value of the cycling market data service. This article was originally written for Bike Biz and published in the January 2021 print edition. If you’ve followed our recent articles for Bike Biz, you will have seen us use a number of statistics from the Bicycle Association…