22nd February 2021

Are tennis and golf for the rich? No more than other sports

Golf, Multi-Sport, TennisBy Ed 22nd February 2021

They say that history repeats itself. It has to, because no one listens. Sometimes that feels true of research. After PureGym CEO Humphrey Cobbold weighed into the lockdown reopening debate to complain that ‘it’s all very well to hear that tennis and golf are reopening, but let’s be honest, those are rich people’s sports’, SMS…

Six love – USA welcomes over six million new and returning tennis players in 2020

TennisBy Ed 22nd February 2021

COVID-19 may have claimed one of 2020’s Grand Slams, but tennis’ strong grassroots performance has been reinforced by new data showing that it enjoyed a significant boost in participation in the United States. The figures come from Sports Marketing Surveys’ annual Physical Activity Council (PAC) participation research on behalf of the TIA and other…