2024 may only be a few weeks old, but it has already been a dynamic year for the Sporting Insights team.
Data engineer Abbie Adeola has recently joined the market intelligence services team that is delivering rapid growth and significant technological advancement under division head Robert Cobain. New and upcoming services include the Outdoor Market Intelligence Service (OMIS) and the Spanish Cycling Market Intelligence Service (CMIS España).
“This is an incredibly important role for the future of the business,” said Richard Payne, joint managing director. “We were impressed by Abbie’s knowledge and attitude as well as his passion for data technology, computing, and sport and active lifestyles. His experience and knowledge is going to allow us to drive forward our plans for our MIS offering, ensuring that we deliver a world-class product to the industry while keeping up with technological advances and developing the skills of our wider team.”
Additional to Abbie’s arrival, Sporting Insights is also pleased to announce that David Lloyd has moved to a permanent role, transitioning from the maternity cover role he had been occupying. Richard congratulated David, saying “David has proved himself instrumental in all of the projects he has run over the last six months, and we’re delighted that he will continue to be a valuable member of Erica Healy’s research & insights team going forwards.” Sporting Insights’ research and insights division grew strongly in 2023, offering evidence-based analysis of the issues faced by sports manufacturers, retailers, federations, and venues as well as proposing solutions backed by the data and informed by the team’s expertise withint he sports industry.
Abbie and David will join the rest of the team in moving to a new office in February. After more than two decades at The Courtyard in Wisley, Sporting Insights is moving to Surrey Research Park in Guildford in February. John Bushell, joint managing director, spoke of his excitement about the move. “As working patterns have shifted, we have increasingly taken advantage of the appetite for remote working to recruit excellent team members from further afield. As we’ve done that, it’s become apparent that easier access to and from a major public transport and travel hub like Guildford is important for allowing our team the flexibility we want to be able to provide. We’re really excited about this new move and the chance to offer our team and clients the amenities that the nearby Surrey Sports Park has to offer.
The full new office address for any correspondence dating from Monday 26th February is:
Sporting Insights Ltd.
32 Frederick Sanger Road
Surrey Research Park
Guildford
GU2 7YD
For more information, please contact info@sportinginsights.com
