“A combination of ongoing economic pressure and cold, windy, weather not especially conducive to playing and exploring outside has had a big impact,” noted Richard Payne, Joint Managing Director of Sporting Insights. Inflation appears to be finally getting under control, which will help, although this will not offset, and certainly not immediately, the impact of the spiraling cost of living in the UK over recent months. We often see people cutting research and insight budgets when times get tough. Really though, these are the moments when you can’t afford not to be investing in robust data that lets you get an edge on the market.”

Supported by the European Outdoor Group, the pioneering new service by Sporting Insights launched with approximately 60% coverage across the total UK market. With new retailers being onboarded constantly, this figure will only grow in the coming months.

Lee Kidger, formerly Managing Director at Raleigh UK and an active user of the Bicycle Association Cycling Market Data Service said: “Having seen firsthand how the dashboards look and work (in my capacity as a special advisor to Sporting Insights), it’s the best tool I’ve used. Any Outdoor brands seriously need to be looking at this.”

To learn more, schedule a callback or find Richard Payne and Robert Cobain at OutDoor by ISPO at booth A3.342.

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