The Team
Vikki Zeila
Senior Research & Insights Manager
Earliest sporting memory:
I was never the most co-ordinated when it came to sport – the kid that came last in sports day, the one that would hit my face rather than the ball when playing rounders and the one that would make themself physically sick when doing cross country – I liked sport, we just never really gelled as a winning combination – for me doing what I enjoyed was enough.
Favourite sporting occasion visited:
With my job I am fortunate enough to attend amazing events and venues. But to be honest, I am happiest watching my son’s swimming lessons or watching him run in child friendly events.
Personal sporting ambition:
I don’t have any massive personal sporting ambitions – for me sport is about leisure and enjoyment. But I love helping others to be passionate about sport and providing young people with opportunities to participate. Through my charity work with my son’s school PTA, I ensure that we have a sport zone at all events and I organise our annual running squad in the County Half Marathon event. My ambition is to arrange amazing sporting activities and experiences for the children in our school to inspire them to be active. And if I find the time, I would love to find the funding to reinstate the swimming pool at my son’s school!
Vikki joined Sporting Insights in 2016 from Ipsos MORI. Vikki leads on many of our large-scale quantitative programmes, particularly around the consumer journey, audience profiling and strategy development. She is also fundamental in the planning and delivery of our all our qualitative work.
Vikki’s broad research experience means she has worked with a wide range of clients and stakeholders and has managed both quantitative and qualitative research programmes. She has worked across all our core service areas including consumer segmentation, brand equity and positioning, campaign monitoring and evaluation, customer satisfaction, sports participation, events research (including interviewing stakeholders every level), membership analysis, tourism and guest experience programmes, workforce reviews and development strategies and community and inclusion studies.
Away from work she is an amateur cake decorator, an avid fundraiser for her son’s school and tries to run and keep fit in between.
She has a First Class Degree in Marketing and is a member of the Market Research Society.
Contact Vikki
Telephone: +44 (0) 1932 345 539
Email: vikki.zeila@sportinginsights.com
Linkedin: https://www.linkedin.com/in/victoria-zeila-82876b29/
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