SMS’ Special Advisor in Women’s Sport, Sue Anstiss MBE explores the news stories making her hopeful this week.
To find out how SMS can help your business get more involved with women’s sport, please contact info@sportsmarketingsurveys.com
1. SKY SPORTS & BBC
Massive news for women’s sport globally as Sky Sports & the BBC announce a multi-million pound deal to support the Barclays FA WSL over the next 3 years.
2. RACHAEL BLACKMORE
Congratulations to Rachael Blackmore making history as the first woman to be leading jockey at Cheltenham. The Irish rider also became the also the first female jockey to win the Champion Hurdle.
3. RUGBY LEAGUE
The National Lottery will be become an official partner of Women’s and Girls’ Rugby League. Since the Women’s Super League launched in 2017 the girls’ and women’s playing community has increased by 53%
4. NBA
The first all-female broadcast team in NBA history covered The Toronto Raptors game against the Denver Nuggets with Meghan McPeak, Kia Nurse, Kayla Grey, Kate Beirness & Amy Audibert
5. SIX NATIONS RUGBY
The BBC will screen the finale of the Women’s Six Nations campaign with other matches available to watch free-to-air, taking coverage to a huge new audience
6. CONCACAF
CONCACAF, the continental governing body for football in North, Central America & the Caribbean, has announced plans to launch a women’s soccer Champions League after the 2023 World Cup.
