This article was originally written by SMS for Bike Biz and appeared in the April 2021 edition. Cycling is pushing boundaries. From parts design to routes to market, bike share to intelligent transport systems, the industry is making cycling safer, affordable and more accessible. Innovation in cycling technology is fueling this shift, as the…
A coalition of industry and NGOs have united to establish the Women in Cycling platform to boost equality and diversity in the traditionally male dominated cycling sector. Urban mobility is undergoing a series of rapid changes, with cycling growing by double digits in many cities in Europe and across the world. Greater gender balance and…
Sports Marketing Surveys’ Marc Anderman explores the advocacy value of the cycling market data service. This article was originally written for Bike Biz and published in the January 2021 print edition. If you’ve followed our recent articles for Bike Biz, you will have seen us use a number of statistics from the Bicycle Association…
What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match – sport and mental health Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this…
According to the BA’s Market Data Service – powered by Sports Marketing Surveys (SMS) – it’s beginning to look a lot like Christmas buying habits will be very different in 2020.. This article was originally written by SMS for Micro-Mobility Biz. In total, this market, which is predominantly made up of electric and…
Throughout 2020, Sports Marketing Survey (SMS) has worked closely with Cycling Industries Europe (CIE) to monitor and generate support for the cycling industry in the wake of COVID-19. One of the industry’s most powerful tools during the pandemic has been CIE’s series of Business Impact Surveys, operated by SMS. The third edition of…
New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiralling value of e-bikes to the UK cycling market This article was originally written by SMS and published in Bike Biz in print and online in November / December 2020. It can be read on the Bike Biz website here.…
This article was originally produced by SMS and appeared in the November edition of Bike Biz, which can be read online here. New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiraling value of e-bikes to the UK cycling market. In total, between January and August 2020,…
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