Retail of Two Halves – How the Sports Goods Market is recovering from Coronavirus

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Sports Marketing Surveys welcomes new government campaign to promote a walking and cycling revolution.

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Marc Anderman joins SMS cycling research team

Specialist research consultancy Sports Marketing Surveys is pleased to announce the appointment of Marc Anderman to expand its operations in the cycling industry Marc brings a deep knowledge of SMS and research alongside rich experience across the sports and leisure sector. Marc first worked at SMS between 1997 and 2001, where he was heavily involved…

New batch of US Sports Participation 2020 reports released

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Lockdown bike sales for April show explosive growth for lower-priced bikes but e-bike boom stalls

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New U.S. research seeks to map post Covid-19 cycling supply and demand

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Sport and Coronavirus – Part 3 – The Return of Sport

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Sports Marketing Surveys unveils SportActives reports on UK participation

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Gone in 30 seconds – Peloton’s Advertising Turn Off Sounds Warning to Brands

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