Rain and England’s run in the European Championships conspired to cause a decrease in golf rounds played in Q2 total rounds played per course in Great Britain dropped by 5% year-on-year in Q2 2024, new research from Sporting Insights reveals. Much of the damage was done during a wet April, which saw sizeable drops in…
Thanks to golf shoe innovation, there’s arguably never been a comfier, more fashionable time to play golf. Our comprehensive new study aims to understand golfer preferences and buying habits when it comes to golf shoes. In doing so, it will enable brands and venue operators to tailor product development, refine their targeted marketing, and stay…
The average monthly number of rounds played per course in England, Wales and Scotland dropped to 1,385. Compared to the same period in 2023, this represents a decrease of 14%. The greatest impacts were felt in the Midlands and the North, although there were green shoots for the latter in the form of a year-on-year…
As living costs continue to rise around the world, golfers are likely to become more and more picky about what clubs, balls, and digital devices they buy and how often they replace them. Already, the appetite for golf equipment information is voracious, whether it’s data-led reviews, long-term testing, or minute detail on what equipment the…
How often do you think about the Roman Empire? It turns out, based on the recent social media trend, that an inordinate amount of men think about crossing the Rubicon. And with golf more popular than ever, it may well be that many more men, women and children than anticipated are thinking about this weekend’s…
Insights into golf tourism habits will take centre stage at this year’s International Golf Travel Market (IGTM). Richard Payne, Director of Sporting Insights will be attending and presenting highlights from new research at the 2023 show, which takes places place in Lisbon between 16th and 19th October. The agreement continues Sporting Insights’ long-standing partnership with…
Strong May and June playing figures prompted the average number of rounds played per course in Great Britain to rise by 4% in Q2 2023 compared to the same period in 2022. The half-year average is now 2% up year-on-year. After slight annual drops in three of the four regions measured in the report during…
The R&A today announced new global participation figures that show an additional ten million adult golfers are playing the sport worldwide since 2016. According to new research undertaken by the governing body and produced by Sporting Insights, there are now 39.6 million on-course golfers (9 and 18 hole) in R&A affiliated markets. The research figures…
On the day, technical difficulties meant that I gave an abbreviated version of what I had planned to say to the golf industry at the Stephen Proctor Industry Lunch. No doubt, some people were delighted that I kept it briefer than usual! For me and for my team, it was it always is a very…
The average number of rounds played per course in England, Wales and Scotland in Q1 2023 was down 2% on the first quarter in 2022 despite unsettled, wet weather. March, when rounds played are higher than in January and February as many golfers begin to exit hibernation and prepare for the season ahead, was the…
