This interview is taken from Golf Business Quarterly, April 2023. It can also be read in its original format here. His company’s numbers inform and educate the golf industry and beyond. Sporting Insights’ managing director explains how his lifelong love of golf resulted in a dramatic change of career and why the greatest influence on…
Golf participation in Great Britain and Ireland returned to growth in 2022 and remains considerably above pre-Covid-19 pandemic levels, according to new figures. Research led by The R&A, together with England Golf, Golf Ireland, Scottish Golf and Wales Golf highlights how the sport continued to prosper thanks to participation initiatives and increased awareness of the…
A new report has been branded a “wake-up call” for employers and male colleagues after it identified that less than 1% of women working in the sports industry consider it a gender equal environment. The warning comes from the Women’s Sport Collective’s Sue Anstiss MBE’s foreword to The Voice of Women Working in Sport. The new report…
2023 is a pivotal year for the future of professional golf. As well as LIV’s first full season and investment into the Asian Tour as part of the International Series, this year also sees innovations like the PGA Tour’s Elevated Events and new developments emerging from the strategic partnership between the DP World Tour and…
To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…
Sporting Insights runs the official DP World Tour Equipment Census, collecting what’s in the bag information from every European Tour event. Click here to follow our Tour Team on twitter. As the year draws to a close, our DP World Tour Equipment Census team look back on some of the most unusual, retro, or downright…
Golf continues to prove popular in Great Britain, with 10% more rounds of golf played in the first nine months of the year than in the equivalent period in 2021. This is despite a small 4% drop in year-on-year play rates between July and September. It should however be remembered that the summer of 2021…
Sporting Insights Asia will support Zen Green Stage, the UK-based moving floors specialist, as it enhances its global operations and extends its reach into the Asia Pacific region. As part of the partnership, a new insight study will deliver data that will help Zen to take proactive decisions as it communicates its product range and…
Sporting Insights’ Sarah Goward will present at the International Golf Travel Market (IGTM) on Wednesday 19th October. Kicking off an exciting 12 months for golf in Italy, IGTM is taking place in Rome between 17th-20th November. Attendees at the conference include golf resorts and destinations, booking providers, tourism authorities, hotels, and press. The presentation, which…
SMS award winner Liz Young claimed her maiden Ladies European Tour (LET) title on Saturday. A total score of 12 under par gave the Englishwoman a one shot win at the VP Bank Swiss Ladies Open, played at Golfpark Holzhausern. The victory was richly deserved after a strong 2022 that has seen Young rack up…
