Golf shoe manufacturers selling into the Asian market are benefitting from a new series of reports released by SMS Asia. Sampling golfers in Australia, India, Japan, Malaysia, Singapore, South Korea, and Thailand, the reports, which are available immediately, cover key topics including: Shoes owned – number of pairs and brands Spending habits Point of purchase…
The average number of rounds of golf played at courses across Great Britain was down 9% compared to Q2 2021. Despite this, the numbers continue to highlight growth above pre-pandemic levels. A strong Q1 means that even with the Q2 numbers, rounds played in Great Britain are up 24% compared to the first half of…
A new series of reports offers fresh insights on golf ball buying habits in the Asia-Pacific region. The preferred ball choice and buying patterns of golfers in Australia, India, Japan, Malaysia, Singapore, South Korea, and Thailand are laid bare in SMS Asia’s new reports, which are available for purchase – either on an individual country…
This is an abridged transcript of an interview between Sue Anstiss, SMS’ special adviser for women’s sport, and Ladies European Tour player Meghan MacLaren. To listen to the full recording, which forms Episode 7 of Season 11 of The Game Changers podcast, please visit: Meghan MacLaren: Fighting for gender parity in golf – The Game…
Welcome It is a great pleasure to welcome you all to The Stephen Proctor Golf Industry Lunch in association with the Golf Foundation. It’s wonderful to see so many friends back again, and to have a considerable number attending for the first time. This is the 37th lunch that Sports Marketing Surveys has been funding,…
Sports Marketing Surveys (SMS) and The Revenue Club’s new collaboration is underway with the launch of the first quarterly Rounds Played report of 2022. As of the newly released Q1 2022 rounds played report, The Revenue Club is now feeding in data from their reporting suite, REPORTS.GOLF, which collates the monthly data from all 120…
2022 continues to see strong performance for golf and the golf industry. Sports Marketing Surveys’ ongoing Rounds Played monitor shows that quarter one rounds played across Great Britain rose by 7% against pre-pandemic figures. The finding is the latest in a long line of statistics indicating the sustained rise in appeal of golf and follows…
In a new quarterly column, Eric Lynge, Head of SMS Asia, looks at some of the striking trends affecting sport and leisure in Asia. His first piece focuses on Korea’s role as the next driver in global golf. The next driver in global golf A few years ago, I was invited by one of Korea’s…
New figures reveal golf participation in Great Britain and Ireland in 2021 remained strongly above pre-pandemic levels. Research undertaken by Sports Marketing Surveys (SMS) on behalf of key golfing bodies including The R&A, England Golf, Golf Ireland, Scottish Golf, and Wales Golf demonstrates how the sport continues to thrive despite the reopening of competing leisure…
Golf clubs have an opportunity to educate golfers about the sustainable practices they are baking into their day-to-day operations. That is the one of the early conclusions from a new multi-market study on golf sustainability by Sports Marketing Surveys (SMS). The research in the UK shows, for example, that over half of golfers are unsure…
