At Ryder Cups, numbers often go out of the window. Form, world ranking, major wins – few of these tend to count for much in golf’s most gladiatorial combat. This year, even the date has performed a numerical conjuring trick. Merchandise, signs, and official records, will refer to the tournament, taking place three quarters of…
Preliminary results from a new study into the effect of CBD oil in golf have shown positive effects on injury, sleep and on-course golf performance. The study is a joint operation with quantitative insight produced by SMS supported by shot tracking data from Shot Scope. In a field that can confuse customers, the study aims…
Liz Young claimed her second victory of the season in the Rose Ladies’ Series event at North Hants golf club. The result puts her on the brink of claiming the Slync Slam. The Hampshire venue, the childhood home club of US Open and Olympic Champion Justin Rose, played host to an excellent contest. …
]A pioneering research programme by sports and leisure specialists Sports Marketing Surveys is assessing the playing habits of Asia’s golfers. The research marks the first pan-Asian golf research study and fills an important need for the region’s golf federations, venues, brands and retailers. Major successes like Hideki Matsuyama’s Masters triumph, Yuka Saso’s win at…
The make up of bags at the men’s majors in 2021 shows subtle changes in how players approached the challenges of the different events. The Masters, where fairway finding is key, saw the most fairway woods per bag, with players carrying an average of 1.55 fairway woods. This compares to The Open, at the…
Sports Marketing Surveys provides the equipment census for every European Tour and co-sanctioned event. To celebrate the 149th Open Championship, we round up some of our favourite bags from the event. From vaccine providers on the bag, to bold colourways, football club tributes, early leaders and four degree drivers that do or don’t ‘suck’,…
Welcome (back) I usually start by welcoming you all to this event, but this year it is not just a welcome, but a ‘welcome back’. The golf industry lunch, like The Open itself did not take place in 2020, the first time it had been cancelled since the Second World War – the Open that…
The first edition of the Scandinavian Mixed Event highlighted a difference in club selection on the European Tour and Ladies’ European Tour. Competing for the same prize, the tactics men and women in the field used to get from tee to green varied, providing a fascinating spectacle for fans and viewers. Insights from Sports Marketing…
New figures reveal an increase in golf participation. 2.3 million more adults played on-course in Great Britain and Ireland last year, and the sport is now being encouraged to grasp the opportunity to retain new and returning players. Research led by The R&A, together with England Golf, Golf Ireland, Scottish Golf and Wales Golf,…
Former Solheim Cup player Becky Brewerton won the Rose Series event at Brokenhurst Manor, after a playoff with SMS award winner Liz Young and Brogan Townend. Last week was a story of firsts, with event creator Young claiming her first professional win. This week was a week of seconds. The Rose Series witnessed its…
