What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match – sport and mental health Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this…
Liz Young is a Ladies’ European Tour player and founder of the Rose Ladies Series, the first women’s professional sport to resume after the first Coronavirus lockdown in 2020. From a single event at Liz’s home course of Brockenhurst Manor, Hampshire, Liz attracted sponsors and supporters including Justin and Kate Rose and Sky Sports, and,…
Leading sports research agency Sports Marketing Surveys (SMS) has announced plans to run a new survey targeted at the golf tourism industry. Along with the rest of the travel industry, golf tourism has been hit particularly hard by the Coronavirus in 2020. Customers have been forced to abandon or postpone trips – citing cancelled…
Fresh off the back of a record third quarter for golf rounds played across Great Britain, Sports Marketing Surveys (SMS) can reveal that October was another excellent month for the golf industry. Provisional findings from 80 of the c200 clubs in SMS’ full monitor of Rounds Played in England, Scotland and Wales indicate that overall,…
Sports research expert Sports Marketing Surveys (SMS) has become the newest member of the Asian Golf Industry Federation (AGIF). The AGIF represents all facets of the golf industry in Asia, aiming to support the development of a sustainable industry by sharing best practices from across the diverse continent. The not for profit’s goals include…
Sports Marketing Surveys can reveal that Q3 rounds played across Great Britain reached record levels* between July and September 2020. Overall, the average number of rounds played across the country was up 59% compared to 2019. The recent surge means that total rounds for the year to date (up to September) were up 7%…
[vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile” bg_color_value=”#a0bb28″][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”Opinion” font_container=”tag:h5|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1603375591679{padding-top: 80px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1585237383230{padding-top: 20px !important;padding-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3284|url^https://www.sportinginsights.com/wp-content/uploads/2019/12/news-main-green-bac.jpg|caption^null|alt^null|title^news-main-green-bac|description^null” bg_image_repeat=”repeat-x” bg_image_size=”initial” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet=”tablet” ult_hide_row_tablet_small=”xs_tablet” ult_hide_row_mobile=”mobile” ult_hide_row_mobile_large=”xl_mobile”][vc_column css=”.vc_custom_1584121803127{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”5129″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” ult_hide_row=”ult_hide_row_value” ult_hide_row_large_screen=”large_screen” ult_hide_row_desktop=”desktop” css=”.vc_custom_1584120950502{margin-top: -35px !important;}”][vc_column][vc_custom_heading…
Sports Marketing Surveys Director Richard Payne is excited to attend the inaugural IGTM Links event. The IGTM Links event will take place between 20-22nd October in the form of an online conference. It has been organised to help the industry to re-group and re-connect and plan for the future of the golf tourism market.…
As an adjective, synonyms for August include ‘distinguished’, ‘respected’ and ‘illustrious’ among others. Looking at the Rounds Played figures for last month, the description seems more than appropriate. New preliminary figures from the Sports Marketing Surveys Rounds Played Monitor indicate a third straight month of dramatic growth in the number of golf rounds being…
This article has been reproduced with the kind permission of its publisher, Global Golf Post, and its author, Lewine Mair. Liz Young, the golfer who organised a competitive event for sister members of the Ladies European Tour and ended up with the eight-strong Rose Ladies Series, was bemused. At 37, she had been included…
