]If we had told you at the start of 2020 that golf would face two plus months of closures and yet still end the year with an overall growth in rounds played in Great Britain, we might well have been committed to an asylum. At the very least, we might have found ourselves in the…
As the pandemic has lingered on, the public demand for outdoor space has never been greater. Across the globe, people are walking, running, cycling, roller-blading, rambling, picnicking and generally interacting with their local green spaces more than ever before. As part of that unlocking, many golf courses opened their paths and fairways to non-golfers as…
What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match – sport and mental health Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this…
Liz Young is a Ladies’ European Tour player and founder of the Rose Ladies Series, the first women’s professional sport to resume after the first Coronavirus lockdown in 2020. From a single event at Liz’s home course of Brockenhurst Manor, Hampshire, Liz attracted sponsors and supporters including Justin and Kate Rose and Sky Sports, and,…
Leading sports research agency Sports Marketing Surveys (SMS) has announced plans to run a new survey targeted at the golf tourism industry. Along with the rest of the travel industry, golf tourism has been hit particularly hard by the Coronavirus in 2020. Customers have been forced to abandon or postpone trips – citing cancelled…
Fresh off the back of a record third quarter for golf rounds played across Great Britain, Sports Marketing Surveys (SMS) can reveal that October was another excellent month for the golf industry. Provisional findings from 80 of the c200 clubs in SMS’ full monitor of Rounds Played in England, Scotland and Wales indicate that overall,…
Sports research expert Sports Marketing Surveys (SMS) has become the newest member of the Asian Golf Industry Federation (AGIF). The AGIF represents all facets of the golf industry in Asia, aiming to support the development of a sustainable industry by sharing best practices from across the diverse continent. The not for profit’s goals include…
Sports Marketing Surveys can reveal that Q3 rounds played across Great Britain reached record levels* between July and September 2020. Overall, the average number of rounds played across the country was up 59% compared to 2019. The recent surge means that total rounds for the year to date (up to September) were up 7%…
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Sports Marketing Surveys Director Richard Payne is excited to attend the inaugural IGTM Links event. The IGTM Links event will take place between 20-22nd October in the form of an online conference. It has been organised to help the industry to re-group and re-connect and plan for the future of the golf tourism market.…
