As an adjective, synonyms for August include ‘distinguished’, ‘respected’ and ‘illustrious’ among others. Looking at the Rounds Played figures for last month, the description seems more than appropriate. New preliminary figures from the Sports Marketing Surveys Rounds Played Monitor indicate a third straight month of dramatic growth in the number of golf rounds being…
This article has been reproduced with the kind permission of its publisher, Global Golf Post, and its author, Lewine Mair. Liz Young, the golfer who organised a competitive event for sister members of the Ladies European Tour and ended up with the eight-strong Rose Ladies Series, was bemused. At 37, she had been included…
The final award of the Rose Series has now been determined. The prize, a £7,500 scholarship to support a player striving to get on to the LPGA Tour, is the concept and personal gift of Stephen Proctor, Chairman of Sports Marketing Surveys. The award panel, comprising Ken Schofield, former CEO of the European…
Preliminary figures for July suggest that the post lockdown boom in rounds played in Great Britain is continuing apace, with an average growth of over 40% compared to July 2019. The results follow the Q2 figures which showed June rising by 61% to help offset the damage caused by course closures during April and May.…
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Rounds Played figures for the second quarter have shown that year to date totals across Great Britain are on course to return to 2020 levels as early as July. The figures, part of a quarterly data collection by leading research agency Sports Marketing Surveys, show that the drop caused by the closure of golf courses…
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In the fortnight following the relaxation of restrictions around playing golf due to Covid-19, Sports Marketing Surveys undertook a survey among UK Core golfers to assess the impact that the virus and lockdown have had on attitudes towards the sport; changes in behaviour due to the pandemic and future plans regarding playing golf, purchasing equipment…
