The final award of the Rose Series has now been determined. The prize, a £7,500 scholarship to support a player striving to get on to the LPGA Tour, is the concept and personal gift of Stephen Proctor, Chairman of Sports Marketing Surveys. The award panel, comprising Ken Schofield, former CEO of the European…
Preliminary figures for July suggest that the post lockdown boom in rounds played in Great Britain is continuing apace, with an average growth of over 40% compared to July 2019. The results follow the Q2 figures which showed June rising by 61% to help offset the damage caused by course closures during April and May.…
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Rounds Played figures for the second quarter have shown that year to date totals across Great Britain are on course to return to 2020 levels as early as July. The figures, part of a quarterly data collection by leading research agency Sports Marketing Surveys, show that the drop caused by the closure of golf courses…
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In the fortnight following the relaxation of restrictions around playing golf due to Covid-19, Sports Marketing Surveys undertook a survey among UK Core golfers to assess the impact that the virus and lockdown have had on attitudes towards the sport; changes in behaviour due to the pandemic and future plans regarding playing golf, purchasing equipment…
It is early days but it appears golf has split the fairway on the opening hole of its return from Coronavirus related course closures and regulations. With courses in England reopening to 2-ball play from Wednesday 13th May and other countries in Great Britain following suit over the subsequent weeks, the competition for elusive…
Sports Marketing Surveys has released the Golf Rounds Played report for the first quarter of 2020 in Great Britain. The results show a drop of 31% vs the same period in 2019, culminating in a 42% year on year decrease in rounds played in March. That the report paints a bleak picture is unsurprising after…
