It is early days but it appears golf has split the fairway on the opening hole of its return from Coronavirus related course closures and regulations. With courses in England reopening to 2-ball play from Wednesday 13th May and other countries in Great Britain following suit over the subsequent weeks, the competition for elusive…
Sports Marketing Surveys has released the Golf Rounds Played report for the first quarter of 2020 in Great Britain. The results show a drop of 31% vs the same period in 2019, culminating in a 42% year on year decrease in rounds played in March. That the report paints a bleak picture is unsurprising after…
The business of golf has been hit hard by the international course closures caused by Covid-19. With no golf being played in Great Britain, there is understandable concern about what the future of the game looks like. How can golf courses navigate staffing restrictions to ensure that tees, fairways, greens and bunkers are pristine when…
For the seventh year, leading sports research consultancy SPORTS MARKETING SURVEYS INC. partnered with Reed Exhibitions to present new findings on the golf tourism landscape at the renowned International Golf Travel Market (IGTM). The results will be of interest to a wide cross-section of the golf industry, from courses and tourist boards jostling for position…
SPORTS MARKETING SURVEYS INC. is delighted to announce that it has been appointed by the R&A and USGA to conduct the research on the Distance Insights Project. In an effort to thoroughly inform the Distance Insights project through the lens of the global golf community, SMS INC. will help the The R&A and the USGA…
SPORTS MARKETING SURVEYS INC. enjoyed another successful year at the Open Championship. Golf’s oldest major is always one of SMS INC.’s busiest weeks of the year, and the 147th installment at Carnoustie was no different. Together with the BGIA and the Golf Foundation, SMS INC. was proud to host the 33rd annual golf industry lunch…
SPORTS MARKETING SURVEYS INC. OPEN INDUSTRY LUNCH SPEECH 2018 July 18th 2018 RICHARD PAYNE – INTRO Good afternoon ladies and gentlemen, I am delighted to once again have the honour of welcoming you all to the Open Industry Lunch on behalf of SPORTS MARKETING SURVEYS INC. John and I are delighted to welcome…
In 2016 SPORTS MARKETING SURVEYS INC. worked with the Golf Foundation to undertake a comprehensive study on junior retention. A key finding of the research was that juniors and parents wanted to see more varied events and competitions and that juniors wanted opportunities to play less than 18 holes. A junior tour of other clubs…
WISLEY, UNITED KINGDOM – February 2018 Leading sports researchers SPORTS MARKETING SURVEYS INC. (SMS INC.) can exclusively reveal the Q4 2017 Golf Rounds Played figures. Compared to the same period in 2016, rounds played were lower for Quarter 4 across all regions, leading to an average drop of 11.4%. Q4 2016 had experienced a relatively…
