Return to Golf – How Covid is Changing the UK Golfer Series

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How Covid-19 is changing the UK golfer

In the fortnight following the relaxation of restrictions around playing golf due to Covid-19, Sports Marketing Surveys undertook a survey among UK Core golfers to assess the impact that the virus and lockdown have had on attitudes towards the sport; changes in behaviour due to the pandemic and future plans regarding playing golf, purchasing equipment…

Golf rounds played boom after courses reopen

It is early days but it appears golf has split the fairway on the opening hole of its return from Coronavirus related course closures and regulations.   With courses in England reopening to 2-ball play from Wednesday 13th May and other countries in Great Britain following suit over the subsequent weeks, the competition for elusive…

Pre-Coronavirus figures show GB Golf Participation Rising

The business of golf has been hit hard by the international course closures caused by Covid-19. With no golf being played in Great Britain, there is understandable concern about what the future of the game looks like. How can golf courses navigate staffing restrictions to ensure that tees, fairways, greens and bunkers are pristine when…

SMS INC. GOLF TOURISM RESEARCH PROMPTS INTEREST AT IGTM.

For the seventh year, leading sports research consultancy SPORTS MARKETING SURVEYS INC. partnered with Reed Exhibitions to present new findings on the golf tourism landscape at the renowned International Golf Travel Market (IGTM). The results will be of interest to a wide cross-section of the golf industry, from courses and tourist boards jostling for position…

SMS INC. Opens its doors at Carnoustie

SPORTS MARKETING SURVEYS INC. enjoyed another successful year at the Open Championship. Golf’s oldest major is always one of SMS INC.’s busiest weeks of the year, and the 147th installment at Carnoustie was no different. Together with the BGIA and the Golf Foundation, SMS INC. was proud to host the 33rd annual golf industry lunch…

SMS INC. Golf Industry Lunch at The Open – Speeches

SPORTS MARKETING SURVEYS INC. OPEN INDUSTRY LUNCH SPEECH 2018 July 18th 2018   RICHARD PAYNE – INTRO   Good afternoon ladies and gentlemen, I am delighted to once again have the honour of welcoming you all to the Open Industry Lunch on behalf of SPORTS MARKETING SURVEYS INC. John and I are delighted to welcome…