The sporting goods industry in the United States continues to grow and has surpassed the $100bn in wholesale value. Thanks to a rising number of active people spending more money on sports equipment, the industry is now worth an estimated $111 billion. It is a rise of 15.8% compared to 2020 and 16.4% compared to…
Sports Marketing Surveys has acquired data preparation and visualisation business Culture of Insight (COI). Culture of Insight is a trusted name in the market research industry, having worked with brands including Formula 1, Hearst, BT, Eurosport, Global Media, the Royal Shakespeare Company, and the Financial Times. Its expertise includes dashboard portals and apps, as well…
The Sports and Fitness Industry Association (SFIA), in partnership with Sports Marketing Surveys, has released the first wave of 2021 single sport participation reports. Earlier in the year, the topline data revealed that America was a more active country than ever in 2021, with activity up 7.8% since 2016 and almost 17 million more people…
Sports Marketing Surveys announces Robert Cobain as the company’s new Head of Audits in Europe. Rob’s arrival further strengthens the company’s retail audit offering. The plan is to launch outdoor and running retail audits in Q3 2022, and SMS is also exploring opportunities for new cycling retail audits in Europe. SMS has a long-established reputation…
It’s been four months since we shared our Women’s Sporting Journeys: How to keep women engaged in sport throughout their lives report. The research aimed to provide valuable insights and recommendations to help drive positive changes in women’s sport. Below are some of the ways clients and key stakeholders have told us it has done…
In a new video to celebrate International Women’s Day, SMS’ Sue Anstiss and Hannah Sprake discuss the recent Sporting Journeys research programme and look towards future avenues for insight gathering. https://www.youtube.com/watch?v=F1QitF6CeFQ How can we change societies’ mindsets so that they are more accepting that participation doesn’t have to decrease – it can stop, it can…
Sports Marketing Surveys today welcomes new hire Aneesa Ali to its European team. After earning a law degree, Aneesa turned her hand to data analytics and has acquired almost 10 years’ experience in the sector, covering reporting, data mining, analysis, and visualisation. Recent experience includes working for Toyota, Samsung, and Blackhorse Trading Ltd. She offers…
America is a more active country than ever according to new research findings. Inactivity levels in America in 2021 declined by 0.7% compared to 2020, marking a second consecutive annual rise in activity levels. Compared to 2016, activity has increased 7.8% – that is 16.8 million more people participating in sports and fitness in a…
John Bushell The cost of living crisis will make it more important than ever to reframe the value of sport. The increased cost of living will reduce the amount of spend on leisure time and leisure events and activities. Income is still a huge predictor of activity and when disposable income is under pressure, it…
Sports Marketing Surveys (SMS) has officially registered in Singapore. It follows the establishment of an Asian consultancy service in 2021. Building on the initial success of the first year, a period which saw the much heralded launch of the Asia Golf Playing Habits Study in nine key markets, the restructure allows SMS Asia to dig…
