Team sports participation in the USA increased by 3.2 percent in 2019, largely attributed to growth in the more popular team sports, such as basketball (2.9 percent), outdoor soccer (4.5 percent), flag football (3.2 percent) and lacrosse (0.8 percent). These and more key findings appear in the 2020 Trends In Team Sports Report, the most…
The SMS team would like to wish you, your families, friends and colleagues a very merry, happy and healthy Christmas and New Year. We hope you enjoy our Christmas gif(t) rounding up 12 of our favourite insights from our work in 2020
Sports Marketing Surveys (SMS) is excited to offer a new interactive dashboard tool to enhance its 2020 US sports participation data, produced on behalf of the Sports and Fitness Industry Association (SFIA). The essential data for the industry comes from the Physical Activity Council of which SFIA is a founding partner. The study has been…
Research by Sports Marketing Surveys (SMS) has highlighted the importance of fast-growing initiative, The Women’s Sport Collective. The new network, which aims to support women working in all areas of the sports industry, has exceeded all expectations in its first three months, with over 1,500 members joining the not-for-profit organisation. Members include women working…
SMS has enhanced its global operations with the announcement of a new special adviser for Asia. Eric Lynge, who has 25 years’ experience in leadership positions within the media and sports industry in Asia, will take on the challenge of expanding SMS’ operations in the region. Lynge will combine a part time role…
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Sue Anstiss joined SMS in September 2020 as the company’s first special advisor in women’s sport. To celebrate welcoming Sue to the team, we sat down to get to know her better, and set the sporting world to rights. Question (SMS). What is your first sporting memory? Answer (Sue Anstiss). Beating Wendy Vincent at…
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Anyone familiar with detective novels will know that there are three things to look for when solving a crime. Means, motive, and opportunity. Only someone who has all three can have possibly done the deed and an investigator who ignores one of these lines of enquiry is liable to produce a miscarriage of justice. The…
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