New batch of US Sports Participation 2020 reports released

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Sport and Coronavirus – Part 3 – The Return of Sport

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Sports Marketing Surveys unveils SportActives reports on UK participation

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Slowing down to speed up? The metrics paradox

Recently, the running world has come together to celebrate two very different metrics. First, that rarest of sights, an event that celebrates getting slower with age. Parkrun spent its 15th birthday telling the world how proud it is that average times are increasing, proof of the event’s growing reach among people of all ages, all…

7 Wonders of the (sporting) World – Parkrun

SPORTS MARKETING SURVEYS INC. Begins a series identifying the 7 sporting wonders of the world, unusual, transcendent sports events, brands or people who reach beyond sporting boundaries. On the day the event registers its 5 millionth runner, the first in our series looks at Parkrun.    In terms of sporting events that do what they…