A new national participation study by Sporting Insights suggests that after a surge following the first lockdown and the sport’s reopening, tennis participation has fallen to 2019 levels in the UK. More positively, the majority of tennis players intend to increase or at least maintain the frequency with which they play the sport. The annual…
Sporting Insights is Tennis Europe’s research partner Tennis Europe has just published the fifth edition of the European Tennis Report, which reveals positive trends in participation, affiliation, facilities, and performance across the region. The data was aggregated and analysed by Sporting Insights on behalf of Tennis Europe and is based on submissions from 48 Tennis…
High sales of tennis balls into the US wholesale market indicate that tennis participation remains high across the US. Both the quarterly and half year dollar sales are the highest on record. Retailers are ordering balls at record levels in order to cater to the 22.6 million tennis players in the USA. Tennis has been…
Seen from the perspective of seedings, little seems to have changed in men’s tennis. Novak Djokovic and Rafael Nadal will take up their stations on either end of a draw that may well lead them to another final. But, it is only the absence of Russian and Belarussian athletes, a crop that includes the world…
This article was originally published by Racquet Sports Industry Magazine and written by Kent Oswald. It is reproduced here with permission. Despite recent good news on the court footwear sales front, retailers can’t afford to be complacent. This past year has been outstanding for sales of court footwear. New, casual, regular and frequent players facing…
Total wholesale racquet unit sales into the US market* grew by over 11% in the first three months of the year compared to Q1 2021. This marks the largest Q1 total since 2010. At the same time, average racquet prices surged to record levels of $43.80. This, combined with growth in unit sales, contributed to…
Tennis participation rose again in the United States in 2021. In total, there were 22.6 million tennis players in 2021, a 4.5% rise against 2020. It is an impressive result, especially considering that tennis was among the fastest growing sports in America in 2020. The data, which is produced by Sports Marketing Surveys on behalf…
In total, $122 million dollars of tennis racquets were bought wholesale in 2021, the highest recorded figure ever and a 46% rise compared to 2020. The striking figures reflect both a rise in average price per racquet and an increase in the number of total tennis racquets purchased. In fact, unit sales were the highest…
In blackjack, reaching 21 requires fortune. Most players, choosing caution, stop short, take their chances, hope the dealer busts. Rafael Nadal is not most players. He is not in fact, most humans. He is a ruthless, relentless force of nature, all twist, no stick, a man who now stands alone in men’s tennis as the…
All eight of the major tennis markets in Europe (Austria, France, Germany, Italy, Netherlands, Spain, Switzerland and UK) recorded growth in racquet and string sales in the first half of 2021. The tennis racquets market grew in both volume and value terms, although unit growth was higher than value growth, meaning a meaning a…
