“And I would have got away with it, if it weren’t for you meddling kids”. So laments the archetypal Scooby Doo villain. So too might several players at the 2021 US Open. The women’s semi-finals will play host to two teenagers, 19-year-old Canadian Leylah Fernandez and 18-year-old Brit Emma Raducanu. On the men’s side,…
The summer of 2021 offered British tennis a glimpse of the future. Wimbledon returned after its 2020 absence. New stars emerged in Emma Raducanu and Cameron Norrie. The torch Andy Murray has carried for so long may have new bearers in sight. Other developments remind tennis of its rich past. Grays International is better…
New figures from The Tennis Industry Association and Sports Marketing Surveys show robust growth in US tennis racquet, ball, and string sales in 2021. The findings, part of the quarterly tennis shipment sales program that tracks sales into the wholesale market (i.e. to retailers), also suggest that concerns about supply chains have not yet…
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They say that history repeats itself. It has to, because no one listens. Sometimes that feels true of research. After PureGym CEO Humphrey Cobbold weighed into the lockdown reopening debate to complain that ‘it’s all very well to hear that tennis and golf are reopening, but let’s be honest, those are rich people’s sports’, SMS…
COVID-19 may have claimed one of 2020’s Grand Slams, but tennis’ strong grassroots performance has been reinforced by new data showing that it enjoyed a significant boost in participation in the United States. The figures come from Sports Marketing Surveys’ annual Physical Activity Council (PAC) participation research on behalf of the TIA and other…
A fourth quarter sales surge offset the coronavirus damage and resulted in overall annual increases in US tennis racquet and ball sales in 2020. In total, across the whole of 2020, racquets enjoyed a 21% boost in shipment units compared to 2019, while balls achieved single digit growth. This is despite the pandemic, which…
What does 2021 have in store for the global sports industry? The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match – sport and mental health Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this…
49 European national tennis federations have participated in a study designed by Sports Marketing Surveys (SMS) on behalf of Tennis Europe. The survey, which was conducted in early 2020, in the period before Coronavirus lockdowns began, was devised to provide a snapshot of the concerns faced by Tennis Europe’s member nations and identify ideas…
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