Fast facts from Sports Marketing Surveys sit alongside memories from the great and the good of the world of tennis in a new special edition magazine produced by Tennis Europe. The 120-page magazine has been released to celebrate the 30th anniversary of the Tennis Europe Junior Tour. Over the years, the series has given…
Why should you buy Rafael Nadal an ice cream? Which fashion designer “doesn’t do green”? And just how long does it take to polish a Wimbledon door? The answers to these, and other unexpected questions, can be found in a new video from former Marketing Director of the All England Lawn Tennis Club (AELTC),…
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Leading sports research consultancy SPORTS MARKETING SURVEYS (SMS) has extended its longstanding partnership with Tennis Europe. As part of the agreement, SMS will present the results of new insight at Tennis Europe’s Top Executives Meeting in Crete in March 2020. This brings together the thoughts and opinions of Europe’s leading executives across the national tennis…
For the 11th consecutive year, the ATP finals arrive in London, bringing the game’s best male players to the 02 Arena. Using SPORTS MARKETING SURVEYS INC.’s equipment census research from earlier in the tennis season, we look at how the racquet, shoe and shirt usage will shape up in the singles competition the capital. Head…
In 1915, Scottish Author John Buchan wrote the novel that has often been called the first modern thriller. The 39 Steps was Buchan’s breakthrough, and he would go on to pen a series of phlegmatic heroes whose main strengths were their gentlemanliness, honesty and never-say-die spirit. 104 years on, and having co-authored more thrillers than…
2019 Predictions With 2018 consigned to the history books and Christmas packed away for another year, SPORTS MARKETING SURVEYS INC. asked three of its very own wise men to look ahead to the likely trends in the sports industry in 2019. From the ever-closer union of sport and politics to the changing relationship between sport…
WISLEY, UNITED KINGDOM – June 07 2018 SPORTS MARKETING SURVEYS INC. (SMS INC.) is a leading sports market research consultancy, servicing the sports facility, equipment and sports goods industry. The Wimbledon census provides the definitive account of the equipment used by players at the Wimbledon Championships, enabling organisations to identify sponsorship opportunities, track brand share…
35 years of the Wimbledon Equipment Census WISLEY – MAY 2018 Market leading sports research consultancy SPORTS MARKETING SURVEYS INC. (SMS INC.) is delighted to announce that it has been retained to deliver the Wimbledon Equipment Census for the next three years. The programme provides the definitive count of equipment used by all competitors competing…
