Delegates at February’s TGI Golf conference were given a comprehensive rundown of the latest trends affecting golf and golfers by Sporting Insights’ John Bushell. Speaking at the 2025 Business Conference at The Belfry, an event where keynote speakers have previously included the likes of Thomas Bjorn, Catriona Matthew, and Paul McGinley, Bushell’s detailed presentation provided…
Attendees at the Outdoor Industries Association (OIA) conference received a sneak peak of the first data from the Outdoor Market Intelligence Service (OMIS). OMIS, delivered by Sporting Insights with the support of the European Outdoor Group (EOG) and OIA, covers an estimated 50% of the market and has historic data going back five years across…
In its simplest form, it is hard to picture a more sustainable pastime than running. Carried by legs and lungs, and fuelled only by food, gels, and drinks, running is a truly doorstep sport. However, the topic of sustainability is nonetheless crucial. In the quest for new experiences, personal bests and marginal gains, many runners…
After a sluggish start to the year, 2023 rounds played across Great Britain remain well clear of pre-pandemic numbers, in the latest sign that golf’s pandemic participation boom has reset the baseline appetite for the game. Only January of the first nine months of the year saw a dip against 2019 figures, while the remainder…
The golf apparel market is undergoing something of a revolution. From hoodies on tour to the easing of restrictions on what can and can’t be worn in the clubhouse, and some clubs doing away with dress codes altogether, golfers have more options than ever to express themselves and their style. For golf manufacturers, these…
