Last week the Government released its new sport strategy: ‘Get Active: a strategy for the future of sport and physical activity.’ The Get Active strategy is designed to galvanise and support “a truly active nation”. This aligns with our very own vision at Sporting Insights of “analytics to inspire a more active world”, so we…
A new report has been branded a “wake-up call” for employers and male colleagues after it identified that less than 1% of women working in the sports industry consider it a gender equal environment. The warning comes from the Women’s Sport Collective’s Sue Anstiss MBE’s foreword to The Voice of Women Working in Sport. The new report…
To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…
Sporting Insights is seeking the views of women working in sport. A new survey, being run on behalf of the Women’s Sport Collective is capturing the real-life experiences of women working in the sport and physical activity sector. The study aims to help the pioneering network to shape the future of the sector, ensuring it…
The history of American sport is marked by seminal dates. In 1930 Bobby Jones won the calendar Grand Slam. In 1936, Jesse Owens quietened the Berlin Olympics with his four golds. In 1992, the Dream Team dominated in Barcelona and promoted the NBA to new heights. Among all of those dates and achievements of the…
Sometimes you need space to thrive. That is exactly what the Women’s European Championship has this summer. With the men’s World Cup in Qatar moved to December, the Women’s European Championship, moved from 2021, has the summer to itself. Record crowds are likely to descend on the event, and not just for the home nation’s…
SMS Special Advisor for Women’s Sport Sue Anstiss explores the impact of gendered apparel on a huge summer. The next few months will be huge for the profile of women’s sport. TV coverage & crowds are set to break records at global events including Wimbledon, the Euros, the Commonwealth Games, and Athletics World Championships. At…
It’s been four months since we shared our Women’s Sporting Journeys: How to keep women engaged in sport throughout their lives report. The research aimed to provide valuable insights and recommendations to help drive positive changes in women’s sport. Below are some of the ways clients and key stakeholders have told us it has done…
In a new video to celebrate International Women’s Day, SMS’ Sue Anstiss and Hannah Sprake discuss the recent Sporting Journeys research programme and look towards future avenues for insight gathering. https://www.youtube.com/watch?v=F1QitF6CeFQ How can we change societies’ mindsets so that they are more accepting that participation doesn’t have to decrease – it can stop, it can…
This article was written for The Times and Sports Marketing Surveys by SMS’ special advisor for women’s sport, Sue Anstiss. Despite the curtailment of much of women’s sport in 2020 through COVID-19, it’s been great to witness a huge bounce back in 2021 as women’s sport continued its unstoppable rise. Here are some of the…
