Women’s Sport

The Unstoppable Rise of Women’s Sport – Reasons for Excitement- 26.2.21

Multi-Sport, Women's SportBy Ed 3rd March 2021

In the first of a new weekly roundup, SMS’ special advisor for women’s sport, Sue Anstiss MBE, explores the developments that are making her excited in the unstoppable rise of women’s sport. 1. THE HUNDRED PUT WOMEN FIRSTGreat to see the ECB announce that the very first match of The Hundred this summer (the…

Sports Radar – Winter Olympics Digest

Multi-Sport, Women's SportBy Ed 15th February 2018

SPORTS MARKETING SURVEYS INC. has been using its social listening tool SPORTS RADAR to monitor sentiment around the major debates at the Winter Olympics. On day 6 of the games, the software takes aim at the debate around technology’s place in Olympic sport, in particular Team GB’s skeleton suits. Skeleton Suits in the Closet –…