Sporting Insights has been appointed official data provider to Spanish Bicycle Industry Association AMBE – Asociación de Marcas y Bicicletas de España. Among the services provided as part of the partnership will be the launch of Cycling Market Intelligence Service España (CMIS España). Monthly sales data will be securely collected and aggregated from retailers across Spain – including independent bike dealers as well as major specialist and generalist bricks and mortar chains and online retailers. Results will be available to participating companies via an interactive online dashboard. Monthly data will be available exclusively to AMBE members.
Marc Anderman, Head of Cycling at Sporting Insights, said: “It’s very exciting to announce this news. We know from our experience in other markets what benefits regular, robust, market intelligence brings for businesses of all shapes and sizes, for brands, retailers, distributors, and anyone considering investing in the sector. Spain is an important European cycling nation and we feel privileged to be trusted to deliver a service that the country’s cycling industry can rely on.”
CMIS España is targeting a Q1 2024 launch, once 40% market coverage is achieved. Retailers are invited to subscribe today in order to help shape the service development.
Similar to Sporting Insights’ other market intelligence services – which also includes the Outdoor Market Intelligence Service (OMIS) in partnership with EOG and the Cycling Market Data Service (MDS) operated on behalf of the Bicycle Association of Great Britain, retailers can provide data directly through their EPOS systems.
“This near real-time data will be a huge upgrade in terms of what we are able to offer to our members and how we are able to support the cycling industry in Spain,” said Jesús Freire, Secretary General of AMBE. “We’ve been hugely impressed by what Sporting Insights can offer to our members, and we can’t wait to work with them to deliver detailed, accurate retail data for Spain.”
Manufacturers and Retailers across the industry have been quick to appreciate the benefits. “We do believe data sharing is key to get a better understanding of our industry and ultimately to better serve the rider,” said Specialized GM Iberia, Alberto Crespo. Olivier Pelous, GM Trek Bicycle South West Europe, added: “At Trek we are aware of the importance of good data use. Making such a powerful tool available to the cycling industry is very beneficial for everyone, especially in such a challenging time.”
For more information, for pricing, or to register interest in joining the service for launch, please contact Fernando Tomás Ortega Lázaro
AMBE, the Spanish Bicycle Industry Association is comprised of over 50 companies that produce, import or distribute, bicycles, parts and accessories in Spain. AMBE advocates for the bicycle as a mean of transportation, leisure, tourism and sport. It represents the interests of the Spanish cycling industry and promote public policies that support more people cycling more often. AMBE is a proud member of CONEBI and the Mesa Española de la Bicicleta. Contact Jesus Freire for more information – jesus@asociacionambe.com
Sporting Insights provides analytics to inspire a more active world. Its friendly team of experts delivers market intelligence services and bespoke research & insights programmes to support the global sports and leisure industry. In cycling, it is a founder member of Cycling Industries Europe, the provider of the Bicycle Association MDS, and trusted by businesses around the world to provide research & insights. Please contact Marc Anderman at Sporting Insights for more information- marc.anderman@sportinginsights.com
