The Team

Marc joined Sporting Insights in 2020 to build on the company’s activities in the cycling and outdoor industries. To ensure that research reaches every corner of the cycling industry, from traditional sectors such as road and mountain biking, to new and expanding categories including bikeshare and Cargo but also to expand OMIS into France & Dach.

Marc brings a deep knowledge of the business and research alongside rich experience across the sports and leisure sector. Marc first worked at Sports Marketing Surveys as it was then called, between 1997 and 2001, where he was heavily involved with the company’s first retail audits and was instrumental in the launch of business in Australia.

Marc then moved into the world of major events – which included planning and operating leading Ladies European Tour & European Tour events including the Solheim Cup, before starting his own sports consultancy to provide services to brands, sponsors, rights holders, media, agencies and players.

Marc commented “I’m really excited to be coming home to Sporting Insights. My first stint there forged a lifelong belief that good data can transform how businesses operate, something that I have applied throughout my career in the sports and leisure industry since. I can’t wait to speak to cycling & outdoor brands, retailers, distributors, federations, agencies, events and service providers across these sectors to discuss how robust, insightful data can help them capitalise on this moment of massive opportunity”.

Away from the office Marc can often be found jogging, on his bike or fly fishing.