John Bushell and Richard Payne are set for their annual pilgrimage to the PGA Show in Orlando.
The four day event is the largest and longest-running global gathering for the business of golf. A celebration of the latest in proprietary golf technology, services, and education, it is also a chance for delegates to discuss the state of the industry and explore new shared initiatives and ideas.
Insight plays a crucial role across the industry, and so across the PGA show, whether it’s helping brands market the new equipment and merchandise being debuted, ensuring that new products and services meet customer demand and price sensitivities, or measuring the impact of campaigns and promotions.
“The PGA Show is always one of the highlights of our year,” explained John Bushell, joint-managing director of Sporting Insights. “Golf in all its different on-course and off-course formats has been able to grow internationally since the pandemic. In this, it has bucked the trend of many other sports. Plenty of the reasons for this are on display at the PGA Show. One of the great things about golf, and something that’s underappreciated from the outside, is that this industry is always looking for ways to innovate.
It’s an annual treat to get to see so many shiny new things on show and to talk to their developers about how good insight can make sure they maximise market opportunities and continue to drive growth across all aspects of the game.”
The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. Each January, industry leaders gather in Orlando and form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from sector experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The event remains a trade-only event, not open to the public.
