Delegates at February’s TGI Golf conference were given a comprehensive rundown of the latest trends affecting golf and golfers by Sporting Insights’ John Bushell.
Speaking at the 2025 Business Conference at The Belfry, an event where keynote speakers have previously included the likes of Thomas Bjorn, Catriona Matthew, and Paul McGinley, Bushell’s detailed presentation provided PGA Pros with peerless information on topics including golf participation and rounds played and attitudes to alternative formats of golf. Of particular interest were findings on the current UK golf media landscape.
Sporting Insights’ latest report shows how vital the PGA professional and golf retailer is in driving the decision to purchase new equipment. In fact, a pro’s advice is the most important factor in a purchase. With a friend’s recommendation ranking as the second most important aspect, relationships forged or furthered at the golf course or in the pro shop are clearly vital in driving the market dynamics of product consideration, purchase, and eventually ownership and usage.
“It was no surprise to see so much enthusiasm and knowledge on display at The Belfry,” said Bushell. “One of the defining traits of the golf industry is the passion and dedication of the people who work in it in every role. But because ours is a constantly evolving sport, it’s so important that the industry keeps getting access to up-to-date, robust data.”
The discussion also drew on alternative data sources, including economic metrics to assess the prospects and potential of golf.
Only by understanding the current image of the sport, as well as the attitudes that either drive spending or hold golfers back from playing and consuming golf can retailers like those supported by TGI Golf optimise their offering.
For more information about how Sporting Insights data and expertise can support your business, please contact John Bushell
