Description
Golf media has changed dramatically in recent years. Gone are the days of relying on limited broadcasts, print media, and bricks-and-mortar physical shops. Instead, golfers now have access to a vast range of digital media, on-demand viewing in short and long formats, and virtual shopping options. Consumers now have an almost infinite number of different ways to engage with golf, and it offers brands in golf almost an equally wide range of ways to communicate with potential consumers.
This research, conducted in late 2024, provides insight into the ways that golfers engage with golf, as fans, players and consumers.
It helps stakeholders in golf to understand the current landscape and how they communicate with and resonate with this core group most meaningfully and most cost-effectively.
