Insights into golf tourism habits will take centre stage at this year’s International Golf Travel Market (IGTM). Richard Payne, Director of Sporting Insights will be attending and presenting highlights from new research at the 2023 show, which takes places place in Lisbon between 16th and 19th October.
The agreement continues Sporting Insights’ long-standing partnership with IGTM.
“Golf participation is strong around the world and that is translating into healthy appetites for golf holidays, both domestic and abroad,” said Payne. “But with the cost of living a rising concern for many people internationally, it’s critical that businesses understand how they can maximise customer appeal at a range of price points. Our new tourism research, which includes reports on golfers from seven countries aims to do just that, ensuring that destinations can keep their flow of bookings strong and avoid a scenario where healthy lead times one year become a scramble for bookings the next.”
The markets covered by the research are:
- UK
- USA
- France
- Germany
- Sweden
- South Korea
- Japan
Full reports, enabling a deep-dive into tourism trends among different demographics of golf travelers, are available immediately from Sporting Insights, but IGTM will represent the first public presentation of selected key insights into golf tourism trends.
A truly global golf travel show, IGTM is home to exhibitors and buyers from around the world, including leading golf courses, leading tour operators and private travel agents. Last year, over 1,100 decision makers from 55 countries attended, and organisers expect a strong turnout in one of Europe’s most popular cities for the 2023 event. Centrally located official hotels means delegates, all of whom are pre-approved to preserve the calibre of the event and its networking, will be able to take advantage of the city’s sights and mouthwatering food and drink offering as well as the region’s world-class golf offering.
Eric Lynge, who leads Sporting Insights Asia also emphasised the importance of good data and an understanding of the factors driving trends and patterns. “Asia is both a growing destination of global golf tourism as well as a source of wealthy global golf tourists. With pent up demand on all sides, many golfers in North America and Europe are looking for golf travel to Asia, and golfers from north Asia, namely Korea, continue to travel to all markets globally. Outbound and inbound travel facilitators stand to benefit from the ability for all golfers to preview destinations online as well”.
David Griffiths, Event Manager, IGTM said “We’re pleased to partner with Sporting Insights, who have been a long-time supporter of IGTM. Their global approach and passion for golf are a perfect fit with what we stand for, and their expertise is hugely valuable to our attendees. As part of a global events business (RX Global), we know the power of data, and the importance of a calculated approach to decision making. We look forward to welcoming Sporting Insights to Lisbon, and giving our audience a deeper understanding of the market they operate in”.
For more information about Sporting Insights’ 2023 golf tourism research, contact Richard.payne@sportinginsights.com or for Asia based enquiries, contact eric.lynge@sportinginsights.com
Businesses interested in attending or exhibiting at IGTM 2023 can find out more and enquire about attending at https://www.igtmarket.com/
