SMS’ Special Advisor in Women’s Sport, Sue Anstiss MBE explores the news stories making her hopeful this week.
To find out how SMS can help your business get more involved with women’s sport, please contact info@sportsmarketingsurveys.com
1. WXV
World Rugby announces a new global 15s tournament to ‘supercharge’ the women’s game. Backed by a £6.4 million investment, the new 3 tier ‘WXV’ competition will take place each autumn (except World Cup years). It launches in 2023.
2. ELLYSE PERRY
As excitement grows for The Hundred this summer, it’s wonderful to see Australian sporting legend Ellyse Perry sign for Birmingham Phoenix.
3. SPORTS JOURNALIST AWARDS
Congratulations to all the incredible women recognised in this year’s awards including Isa Guha, Sonja McLaughlan, Katie Wyatt, Ebony-Jewel Rainford-Brent, Laura Woods, Jessica Creighton, Sally Nugent, Molly Darlington, Chloe Knott & Anna Kessel & Vicki Hodges‘ Telegraph team.
4. MAN UTD
Man Utd Women will play their first game at Old Trafford when they host West Ham on Saturday March 27.
5. BRINE
Interesting move as New Balance’s lacrosse brand Brine rebrands itself exclusively for women. Participation in women’s lacrosse has grown 200% over the last decade.
6. FEMALE CHAIR AT THE FA?
Much of the media has reported that The FA will appoint a female Chair for the first time in its 157-year history. Debbie Hewitt is former CEO at the RAC.
